Bus Advertising works. Why?

buses go where people go.

The bus companies select their routes that way so they can service their public in the most efficient way possible.

Buses get into the heart of the city

Buses get into the heart of the city where the most people are - something other formats find hard to achieve due to restrictive planning laws.

Buses go where people shop

Buses go where people shop – be that in suburban shopping centres or city centre destinations. So bus delivers your message in the most valuable of environments.

Bus Advertising is big

As with most outdoor formats, the bus exterior audience is younger and more affluent than the national average. This is because those that spend more time out of home do so because they are economically active – at work, play or shopping. And because young people spend more time out of home than their older brethren there is a bias towards this desirable demographic.

With the advent of Quality Bus Corridors, the Bus Passenger demographic has improved still further...

Buses are highly visible

This may sound a bit obvious, but one of the beauties of bus advertising is that it is in the middle of the road! In other words, it gets into the eyeline of motorists as they focus on driving safely and especially at junctions. This cannot be said of other formats.

Again, at the risk of stating the blindingly obvious, buses move! Which means that your ad does as well. Which means that (because we humans are built to notice things that move more) your advertising gets noticed more. Clever, eh?

Bus Passengers

With the advent of Quality Bus Corridors, the Bus Passenger demographic has changed. 51% of Dublin Bus passengers are ABC1, which places bus passengers ahead of the national average (41%) and Irish Independent readers (48%). Bus Passengers are strongest in the young (15-34) and older (65+) cohorts.

Bus v Static

A static panel will be seen by much the same group of people daily because most of our journeys are repeats of the same pattern. However, your ad on a given bus panel will travel a number of different routes. Because of this, your bus ad reaches more unique people over its 2-week lifecycle.

The result is that on a like for like spend compared to other Outdoor formats, bus advertising really delivers.