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Bus Eireann Audience size
538,000 adults recall seeing advertising on Bus Eireann within the past week.
These people are 20% more likely than the national average to have a family income greater than €75,000.
Bus Eireann carries 45 million passengers each year on scheduled services. 52% of these are under 35 years of age and they are twice as likely to be students. 60% of passengers use the service for shopping.