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The rail audience is the ultimate outdoor demographic.
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Dart, Arrow and Mainline Rail audiences are highly affluent and key opinion formers. For instance, Dart passengers are 59% ABC1 which ranks them slightly ahead of Sunday Business Post readers (Source: TGI 2009). |
Even better than this is that research shows that this audience considers their rail journey time to be ‘me’ time . This time is an island in their day for themselves when they are more relaxed and more receptive to advertising messages. |