Everybody uses the road, right? So it follows that roadside advertising isn’t targeted. Wrong!

Yes, roadside is broadcast advertising, but because not everyone uses the road to the same degree, roadside is biased to a younger and more affluent audience because they are the people that are out and about most.

With its large format options and placement in and around people’s lives, Roadside delivers in terms of both impact, coverage and frequency.

For a full analysis of the Roadside advertising audience, contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it