Research

JNOR
Bravo is a member of Joint National Outdoor Research (JNOR). This world-leading research project produces reach and frequency figures for most Outdoor Advertising formats. As a result, we can tell you how many people by demographic group are likely to see your campaign. These figures are Visibility Adjusted, which is jargon for saying that they count only those people who actually lay eyes on the panels as opposed to simply having an opportunity to see them.

For a fuller description of JNOR, visit www.jnor.ie.

OUTDOOR STRENGTHS
Research conducted by Millward Brown and Nielsen on behalf of The Outdoor Media Centre
has shown that:
1. Outdoor builds strong brands by establishing firm foundations
2. Outdoor sustains strong brands and grows young brands
3. Outdoor brands are more confident
4. Outdoor drives online search better than TV, Press or Radio

To view a copy of the summary presentation, click here.

RESEARCH FOR YOU
Bravo also subscribes to TGI and other research tools. This enables us to deliver further insight into the consumer behaviour and media consumption of your target market. To find out more about how Bravo can add value in this area, contact Adrian O’Farrell This e-mail address is being protected from spambots. You need JavaScript enabled to view it