Joint national Outdoor Research (JNOR) is a tool developed by the Outdoor Advertising industry in ireland to provide audience measurement information to the media-buying public. The project is one of the most advanced of its kind in the world and Bravo is proud to support this research.

JNOR enables buyers of Outdoor Advertising to calculate the reach, frequency and Cost per Thousand of campaigns across many different Outdoor formats. Importantly, it calculates these figures on a Visibility Adjusted as opposed to an Opportunity to See basis.

For more information on JNOR, click here.